Hello my name is Feild Craddock, I’m a Multidisciplinary designer specializing in interactive hardware. I combine a hybrid interaction design and industrial design skill-set to solve problems and craft magical product experiences. Through digital/physical prototyping, wireframing, user testing, and video storytelling, I better understand users and design interactions around their needs. I use my ID background to collaborate with industrial designers and hardware engineers to tackle the real-world implications of bringing experiences to life.
2016 - IXDA Interaction Awards Shortlist
Worked in collaboration with the Danish government to design “MyGreat” a digital service to ease the transition for new immigrants to Denmark.
2013 - IDSA Student Merit Award Winner
Represented Virginia Tech and the southern district at the IDSA International Conference in Chicago, IL.
2013 - Reinvent Payphones Design Challenge Semi-Finalist
Was selected to travel to New York and present my vision for the future of NYC’s payphones to city officials.
2013 - Hong Kong Poly-U Business Plan Challenge
My team’s business plan was short-listed, earning us a trip to Hong Kong to pitch a new dental care start-up for seniors.
2013 - Eastman Chemical Merit Scholarship
Awarded annually by the Eastman Innovation Lab to the most consistently high-performing 3rd year ID student.
Skills & Software
Concept Generation, User Testing, Co-Creation, Ethnographic Research, Speculative Design, Service Design, Storytelling, Filmmaking, Human Factors
Analog/Digital Sketching, Modeling Making , 3D Printing, Design for Manufacturing, Pattern-Making, Sewing, Machine/Handworking Wood & Metal
Photoshop, Illustrator, Sketch, Solidworks, Keyshot, Premiere, After Effects, Keynote, Ableton, Indesign
clients & collaborators: